Guess who is back? It is the one and only Spuds MacKenzie. The beloved Bull Terrier was a pop culture icon in his time. The spot will be a blast from the past, as Spuds recounts his past to emphasize that it was never about the lifestyle, but rather, about forging lifelong bonds with friends.

The premiere of the 90 second spot coincides with the 30th Anniversary of Spuds’ 1987 Super Bowl commercial debut. Spuds is returning to the big game to ensure his legacy goes beyond the party days of the past. He’s here to remind us that Bud Light has been present at memorable moments – big or small – among friends for decades. There’s no one better than Spuds to celebrate Bud Light, and remind everyone that we don’t just make beer, we enable moments that build and strengthen friendships.

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