Reebok Classic has been spot on with their recent releases. From shoes to clothing Reebok Classic is bringing back ideas from back in the day and mixing it with technology from the present. If there is one thing that Reebok owns in the game of basketball, its heritage. From the brand’s start in the sport in the early 80’s, Reebok has helped define the basketball landscape with groundbreaking footwear, sponsoring some of the game’s most awe-inspiring athletes.
For Spring/Summer 2016 Reebok Classic has teamed up with high impact streetwear brand, Lemar & Dauley, to deliver a unique footwear and apparel capsule. Focusing on the brand’s rich 90’s basketball heritage, the designs feature iconic Reebok athletes Allen Iverson, Shawn Kemp, and Dominique Wilkins. However, rather than placing images of these legends against a typical basketball backdrop, Lemar & Dauley reinterprets them as “Basketball Gods” and tells a unique story throughout the collection. Utilizing engineered prints and cut lines on elevated fabrics and reflective detailing, the collection delivers a fresh of breath air into the retro basketball landscape.
The Reebok x Lemar & Dauley capsule will launch on Friday, March 25, 2016, just in time for Easter Weekend, and it will be carried exclusively at www.Lemaranddauley92.com and VILLA.
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