MTN DEW Gears Up For The NBA All-Star Game
If you are in Toronto for this weekend’s NBA All-Star Game you need to check out the good stuff that Mountain Dew will be bringing out. Mountain Dew announced its plans as an official NBA partner to deliver a damn good time throughout NBA All-Star 2016, including “Court Vision: An Interactive Virtual Reality Art Experience” and “Make An Introduction,” a television spot airing in the U.S. and Canada featuring DEW athletes and 2016 NBA All-Stars Russell Westbrook and Jimmy Butler, and rising star Julius Randle.
In 2015, PepsiCo and the NBA announced a multi-year marketing partnership to unite the passionate fans of the NBA with the power of PepsiCo’s food and beverage brands, including Mountain Dew, Aquafina, Brisk and Ruffles. Mountain Dew serves as the lead brand in North America for the partnership, joining longtime PepsiCo brand Gatorade, which has been an NBA partner since 1984.
Mountain Dew plans to unleash a number of interactive and energizing events in and outside of Toronto during NBA All-Star 2016.
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Print article | This entry was posted by Art Eddy III on February 11, 2016 at 8:45 am, and is filed under Lifestyle. Follow any responses to this post through RSS 2.0. Both comments and pings are currently closed. |
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