Even though Michael Jordan has been out of the league as a player for a while his signature sneaker line is stronger than ever. To prove that fact Jordan Brand just opened up a new store in the city where he won six championships.

It has been over 30 years since the Windy City first embraced Michael Jordan as its own. The champion’s hard work and perseverance summarily proved the designation “Greatest Of All Time” or “GOAT” irrefutable. Last week 32 South State Street opened in Chicago, linking this extraordinary heritage to the future of Jordan Brand.

In partnership with Footaction, the store operates as a pinnacle retail experience that celebrates the performance, style and soul of the brand. Located directly above the 32 South State Street store, Station 23 aims to serve elite high school athletes from the local community who are looking to take their game to the next level. The training lab, created with Michael Jordan’s own commitment to training in mind, incorporates workout sessions by some of the most talented trainers in the Chicago area. It also features digital training stations, a basketball court and a premiere strength and conditioning facility.

At Station 23’s customization booth, fans are able to put personal touches on Jordan Brand apparel and footwear. On site machines provide custom vinyl applique, patches and direct to garment image printing.

For more information on the new Jordan Brand home in Chicago, visit 32SouthState.com and use the hashtag #FromChicagoForChicago to be part of the conversation.

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