You will never forget your first. Nike and Jordan Brand are bringing back the shoe and colorway that started the Air Jordan franchise. It all started with the one. White. Black. Varsity Red. Words can be thrown around about how “timeless” and “classic” these are, and they wouldn’t be wrong. The Air Jordan 1 Retro High OG returns in the original colorway, helping celebrate the 30th anniversary of the Jordan Brand. Get yours tomorrow on

The Air Jordan I was first released in 1985 to the public. Michael Jordan came into the league in 1984 and did not wear the Air Jordan I until halfway through his rookie year when Nike finally made the shoe available for him. The first Air Jordan was red and black. Nike used that colorway of red and black to match the Chicago Bulls colors. When Michael finally wore the pair in an NBA game, he was fined by the league because the shoe did not have the color white on it. Every time Michael wore the red and black Air Jordan I, he was fined $5,000. Jordan signed a five year contract with Nike for $2.5 million when he came into the league, so the fine wasn’t that hard to take.

Nike took the “outlawed” shoes and used it in their ad campaign to sell the first Air Jordan. There were a few commercials out there to sell the sneaker. One was of Michael Jordan dunking at a playground, one was the “Banned” ad that had MJ’s kicks get censored in the TV spot, and one even had Jordan playing Santa Claus. Before Jordan NBA players did have their own shoe, but no shoe has ever had the fanfare the Air Jordan line has had with sneakerheads.

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