Rolls-Royce Makes The World Stand Still

Rolls-Royce Motor Cars Wraith will launch a film called “And the World Stood Still.” Recently it has been accepted into the British Film Institute National Archive. That is home to the world’s most significant collection of film and TV. In honor of this event, Rolls-Royce Motor Cars has created Wraith ‘Inspired by Film’, which will debut at the 2015 New York Auto Show tomorrow, 1 April 2015.

The film won a Gold Award at the 26th International Visual Communications Association Awards. Then it caught the attention of the BFI’s Senior Curator for Non-Fiction Films, Patrick Russell, who considered it a striking piece of contemporary cinematography and so decided to accept it into the archive.

“We are delighted to see Rolls-Royce’s Wraith launch film enter the BFI’s collection,” commented Russell. “We selected it for preservation as it is an outstanding and award-winning example of modern corporate promotional filmmaking. It’s a powerful use of the film medium for product launch purposes, executed with impeccable craftsmanship.”

Marc Mielau, Global Head of Marketing, Rolls‑Royce Motor Cars, said, “It is a great honor to see ‘And the World Stood Still’ accepted into the BFI National Archive. It is testament to Rolls-Royce’s unique position in the public consciousness as the makers of ‘The Best Car in the World’ and the passion, innovation and creativity of the entire team involved.”

The film introduced Wraith as the most powerful and technologically-advanced Rolls-Royce in history. Filmed at a secret location near Barcelona, the shoot included an innovative ‘Timeslice’ (frozen time) sequence created using 100 SLR cameras; the longest purpose-built camera rig in Europe; an award-winning film director; 36 computers; 1.5km of cables and one prototype Rolls‑Royce Wraith. A behind the scenes film was also launched after the Company was inundated with requests from fans across social media networks worldwide.

To view the Wraith Launch Film, ‘And the World Stood Still’ visit http://www.rolls-roycemotorcars.com/wraith/inspiredbyfilm