This past week in a first of its kind partnership, UGG for Men partnered with the NHL on a VIP Gifting Lounge ahead of the 2015 NHL Coors Light Stadium Series Game at Levi’s Stadium in Santa Clara, CA.  Players from both the LA Kings and the San Jose Sharks were given an advanced look of the Treadlite by UGG collection, a brand new lightweight but durable collection of casual footwear launching this month.

Notable players such as LA Kings Stanley Cup Champions Captain Dustin Brown, Drew Doughty, Marian Gaborik and Anze Kopitar took a moment to grab a stylish new pair, while checking out the innovative and flexible R-MAT technology of the Treadlite by UGG collection.

The San Jose Sharks’ Right Wing Brent Burns immediately gravitated towards the “Freamon” chukka style in bright red, while Tyler Kennedy, Melker Karlsson, Anti Niemi, and Joe Thornton all went with a more low profile black suede “Freamon” or grey canvas “Conley” slip-on to complement their off-ice style.

The debut collection features an extremely lightweight and durable outsole that leverages proprietary technology and offers increased cushioning, traction and flexibility. The innovation is helping UGG to redefine the “comfort casuals” category by infusing it with superior, lightweight technology. Treadlite by UGG™ will be available in men’s footwear at UGG Australia concept stores nationwide and on beginning this month.

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