50 Concerts, 50 States, 1 Day with Bud Light Music First
For live music fans, summer is about to kick into high gear with the launch of Bud Light Music First. Bud Light is teaming up with the best music and interactive partners, including Live Nation, Myspace and Universal Music Group to host the ultimate live music experience.
It all culminates with the “50/50/1” event on August 1, with concerts in all 50 states on a single day and featuring artists such as Kendrick Lamar, Sublime with Rome, Alex Clare, The Airborne Toxic Event, The Flaming Lips and Guster. Additional artists will be announced in the coming m
onths.
Tickets to the 50/50/1 events as well as more than 500,000 music-centric prizes including Monster DNA Headphones, Live Nation Concert Cash and UMG music downloads are up for grabs through the Bud Light Music First app, available through the Apple and Android app stores.
Fans can also track updated show announcements, discover never-before-seen artist content and live-stream select 50/50/1 concerts through the Bud Light Music First Hub at https://new.myspace.com/budlightmusicfirst.
“Music is such a unique platform because it brings people together, yet everyone interacts with it on a personal level,” said Rob McCarthy, vice president, Bud Light. “With Bud Light Music First, we have an amazing collection of artists and partners that will make sure every adult fan can experience music in a fun, interesting way this summer.”
“We’re excited to partner with Bud Light as the Music First initiative gives fans the opportunity to connect to music on a massive scale, tapping into Myspace’s platform as a destination for 50/50/1,” said Christian Parkes, global vice president of marketing, Myspace. “Like Myspace, Bud Light shares the desire to create unique experiences in music and provide fans greater access to their favorite artists.”
The other music acts confirmed to perform in 50/50/1 include: Emeli Sandé, Drive-By Truckers, The Gaslight Anthem, The Airborne Toxic Event, The Dirty Heads, Capital Cities, Citizen Cope, Coheed & Cambria, Gogol Bordello, Mastodon and Machine Head, Halestorm, Under the Sun Tour, Guster, The Mowgli’s, Minus the Bear, Clap Your Hands Say Yeah, Best Coast, Frank Turner, Wavves, The Hold Steady, Corey Smith and Portugal. The Man. Additional acts will be announced in the coming weeks. The 50/50/1 lineup is being curated by Live Nation.
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