One of the coolest pieces of news to come from the 2016 NAIAS is the introduction of the FordPass. There have been a ton of people geeking out over this new tech. FordPass will launch April. Ford says that it will reimagine the relationship between automaker and consumer; membership is free whether you own a Ford vehicle or not by registering online.

The benefits include a Marketplace offering mobility services; FordGuides, who are always there to help you move; Appreciation, for membership loyalty; and FordHubs, where you can go to experience the company’s latest innovations. Ford is partnering with ParkWhiz to help drivers find and pay for advance parking more easily, and with FlightCar to help consumers share and borrow; FordPay makes it easy to pay for mobility expenses

It doesn’t stop there. Ford is also partnering with McDonald’s and 7-Eleven to reward FordPass members with merchandise and unique experiences. The FordHubs will open in New York, London, Shanghai and San Francisco; first will open later this year at New York’s Westfield World Trade Center

“Ford always has been motivated to make people’s lives better,” said Mark Fields, Ford president and CEO. “We did it when we put the world on wheels a century ago and we do it now through our strong lineup of cars, SUVs, trucks and electrified vehicles. Today, we take our commitment one step further with the introduction of FordPass – an all-new platform that may be our most revolutionary yet.”