There are a ton of morning shows out there, but there is a new show on TV that you should be watching. To be honest it is not like a typical morning show you see on the major networks. It is actually a spoof on these shows. It is being driven by Cap’n Crunch. The cereal brand is reinventing itself by tapping into the very spirit of the brand with innovative partnerships, content and collaborative programming that caters to the “man child.”

For its first act, the brand has partnered with Funny Or Die to co-produce a spoofy talk-show style digital series, “The Earliest Show” co-hosted by comedians Ben Schwartz (Parks and Rec and House of Lies) and Lauren Lapkus (Orange is the New Black). “The Earliest Show” pays tribute to the classic morning talk show with a twist; it’s happening in the middle of the night.

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