Reebok Classic and Finish Line have created a cool new feature called Studio Sessions. This episodes features Kendrick Lamar in the studio where he recorded “To Pimp A Butterfly.” Reebok Classic and Finish Line have teamed up to showcase an exclusive look into the lives, styles, and creative processes of some of the world’s top musical artists.

Kendrick sits down with Finish Line ambassador, Jacques Slade, in the same studio where he created his latest album, “To Pimp a Butterfly.” The two rappers, with a mutual love for classic sneakers, discuss what inspires Kendrick’s music, how he is motivated by the community he came from, and his signature style. He describes how he formed his style back in middle school, which is when classic Reebok silhouettes like the Ventilator and Classic Nylon became a permanent part of his wardrobe. Kendrick invites kids from his alma mater, Centennial High School to listen to the discussion and ask him a few questions of their own.

Stay tuned for future episodes of Studio Sessions with Kendrick Lamar, coming soon.

In 1990, Reebok released one of their most timeless running designs: the Ventilator. Incorporating Hexalite technology into the shoe to provide greater comfort and better shock absorption it was the perfect shoe for the faster, lighter runner. The durable lugged outsole was designed to give sure-footed traction for both on and off-road running. The visible archbridge in the middle of the shoe was perfectly placed to offer optimum motion control. And the name Ventilator? That came from the ventilated side panels that allowed cooling and breathability. The shoe was ahead of its time.  Twenty-five years later the shoe is a classic. Still as light as it ever was but now worn for street fashion instead of road running.

Capturing the electric energy found within unforgettable days and even hotter nights, Reebok Classic’s latest iteration of the Ventilator – Ventilator DG – puts a bold, neon spin on the classic silhouette.  Fearless and unapologetic, the bright colorways that make up this unique pack are for those not afraid to stand out or stand up.

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