adidas announces today its newest workout training device, FIT SMART, part of the miCoach platform.

FIT SMART measures heart rate, calories, pace, distance and stride rate, all from the user’s wrist.  The device provides feedback to athletes of all levels by helping those set goals and encouraging them to commit to long-term fitness regimens.  FIT SMART stores up to 10 hours of workout data and syncs via the miCoach Train and Run app on iOS and Android devices, which allows for customized settings and free training plans suited to each athlete.

FIT SMART will retail for $199 when it goes on sale in late August, exclusively in the U.S. at Best Buy locations and, with availability to follow a few weeks later at, adidas Sport Performance stores and other leading retailers.

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