Today, the Jordan Brand celebrated its 30^th anniversary, opening its NBA All-Star Weekend experience at Pearl Pavilion across the street from Madison Square Garden. Two of Michael’s oldest friends and colleagues in the business, famed footwear designer Tinker Hatfield and Jordan Brand’s Howard “H” White took part in a Q&A session, telling never-heard-before stories of the three decades since the launch of the Air Jordan I.

In addition, Jordan brand athlete – New York Knicks All-Star Carmelo Anthony – attended the event, checking out the venue’s Hallway of Greatness , a collection of Walter Iooss Jordan photos, and an interactive experience where fans can emulate several of Jordan’s greatest shots ever.

Sports photographer Walter Iooss’ iconic imagery of Michael Jordan on display at Pearl Pavilion, New York City

Fans have an opportunity to relive 30 years of the Jordan Brand’s history at the Hallway of Greatness in Pearl Pavilion, New York City

Cam’ron hits the West 4^th Street Courts in NYC to ball in the Reebok Blacktop Retaliate. Take your game outside and check it up with the Blacktop Retaliate, the latest performance basketball model from Reebok Basketball.

Built to meet the demands of athletes without compromising style, the Blacktop Retaliate takes inspiration from the incredibly popular Reebok Blacktop collection originally introduced in the 90s.

Reebok Blacktop: on-court technology, off-court style.

The Blacktop Retaliate will hit shelves at key retailers Jimmy Jazz, City Gear, Expressions, Shoe City and Reebok.com for $125 on June 1^st.