Today, the Jordan Brand celebrated its 30^th anniversary, opening its NBA All-Star Weekend experience at Pearl Pavilion across the street from Madison Square Garden. Two of Michael’s oldest friends and colleagues in the business, famed footwear designer Tinker Hatfield and Jordan Brand’s Howard “H” White took part in a Q&A session, telling never-heard-before stories of the three decades since the launch of the Air Jordan I.

In addition, Jordan brand athlete – New York Knicks All-Star Carmelo Anthony – attended the event, checking out the venue’s Hallway of Greatness , a collection of Walter Iooss Jordan photos, and an interactive experience where fans can emulate several of Jordan’s greatest shots ever.

Sports photographer Walter Iooss’ iconic imagery of Michael Jordan on display at Pearl Pavilion, New York City

Fans have an opportunity to relive 30 years of the Jordan Brand’s history at the Hallway of Greatness in Pearl Pavilion, New York City