Let Dale Earnhardt Jr. take you on an epic 360 degree ride through Bristol, Tennessee, in a Mountain Dew VR experience. You will be with Dale as he goes over 100mph through town and around the track at the iconic Bristol Motor Speedway.

The Virtual Reality content features none other than NASCAR’s most popular driver for 12 years running, Dale Earnhardt Jr. as he rips around the track at Bristol Motor Speedway, giving viewers a rare look at what it’s like to sit in the driver’s seat. The VR experience will debut this Sat. Aug 22 at Bristol.

What do you get when you put four of the best drivers in NASCAR together to see who is the best? Well Valvoline decided it was high time for a showdown between these drivers. In an epic battle of driver supremacy it came down to this crazy race for the ages.

Visit www.ValvolineUndertheHood.com to watch as Dale Earnhardt Jr., Jeff Gordon, Kasey Kahne, and Jimmie Johnson go head to head in a race – with a twist – to determine the grand prize winner of a new car. It’s an intense neck-and-neck battle to the finish that you won’t want to miss!

Valvoline is giving NASCAR fans a great look into some of their favorite drivers in the latest installation of Valvoline’s interactive online challenge, “What’s Under the Hood.” This one is featuring Dale Earnhardt Jr. His auto questions in this week’s latest challenge kick it up a notch, testing under-hood knowledge from spark plugs to air-fuel ratio.

Earnhardt Jr. along with Hendrick Motorsports teammates Jeff Gordon, Jimmie Johnson, and Kasey Kahne each take a turn as host of the interactive quiz that tests the “Do-it-Yourself” car know-how of auto enthusiasts and NASCAR fans alike.

This week, fans are invited to take on round two of the challenge featuring racing legend Dale Earnhardt Jr. by visiting www.ValvolineUndertheHood.com.  Subsequent rounds featuring Kahne and Johnson will be released bi-weekly through early July, giving players plenty of opportunities to win prizes from limited edition gear to signed memorabilia and collectibles. Four lucky participants will be named finalists, and in the grand finale, the Hendrick drivers will go head-to-head in a race on behalf of all four finalists to determine the grand prize winner of a new car.

Earlier this year, during the Super Bowl pre-game, Diet Mountain Dew premiered its “Dale Call” TV commercial featuring Dale Earnhardt Jr. Since that commercial aired many Dale fans want the unique duck call that summoned Dale Jr. available for sale.

As Dew has done for years – even most recently when it answered DEW Nation’s request to bottle Baja Blast – the brand heard fans and decided to give them what they wanted.  There has been some buzz about this but, starting Tuesday, October 14, DEW and Dale Earnhardt Jr. fans can purchase a “Dale Call” at  NASCAR.com, on-track and via select online retailers.

In addition, at this weekend’s race in Talladega, Dale Earnhardt Jr. will celebrate the “Dale Call” release by debuting #DaleCall on the rear bumper of his No. 88 Chevy SS.

Back in the spring, our friends from Valvoline hooked us up with an amazing trip as part of their Reinvention Project campaign. The Reinvention Project celebrated Vavloline’s 140th anniversary and the official partnership of the company that invented motor oil and Hendrick Motorsports, the Rick Hendrick-led four-car auto racing team responsible for winning the last five Sprint Cup races. It was a unique competition that pitted Jimmie Johnson and Dale Earnhardt Jr. in a head-to-head battle to restore two classic trucks (with the help and resources of the full Hedrick Motorsports team) and clash these modified monsters in a series of exciting challenges.

Fans were encouraged to follow all the restoration action, vote on their favorite ride and even build their own custom truck at ReinventionProject.com. Footage of the restoration and subsequent competition can also be viewed at the official site.

Jimmie started off with a ’55 Chevy truck and Junior rolled with a C10 from his birth year, 1974. Each truck was modified with an LS3 Corvette V-8 engine and a 4L60 transmission with a limited-slip rear differential. The suspension of each ride was also modified to improve overall handling.

I got an inside look at the Valvoline Reinvention Project when I visited Charlotte in the spring. Before the media trip, Valvoline sent out a survey asking what my level of expertise was when it came to overall car handiness. I answered honestly. On a scale of 1 to 10, I’m about a zero when it comes to overall auto mechanic know-how.

I mean, I know how to change a tire and check my oil. I’m not an animal. But I’m by no means an all-star mechanic either. I’ve never changed my own oil. Never really repaired my own car. I know enough to know I don’t know nearly enough to fix things myself. So yea, in short, when it comes to cars, I basically have no idea what I’m doing.

But that was the old me. That was before I represented #TeamJimmie in an engine building competition that was held at the Hendrick Motorsports Headquarters in Charlotte, North Carolina. Not only did I get to rebuild a NASCAR engine, I also got to see these two sweetly restored rides up close and personal (complete with a #TeamJimmie ride along) and watch as Jimmie and Dale battled through a series of burnouts, drag races and autocross runs. Check out the video:

These two trucks were absolutely gorgeous, and they weren’t just build for show. I was partial to Jimmie’s ’55 Chevy, but then again, I had to represent #TeamJimmie, so maybe I was a bit biased. There was just something to the voluptuous, curvilinear lines on that truck. Just timeless appeal all around. Check the photos of these shiny, well-restored, suped-up beasts below. They’re pretty.

One of the major highlights of the trip was a tour of Rick Hendrick’s private car collection. I’ve never seen so many gorgeous cars in my life. Wall to wall Corvettes. Muscle cars from every conceivable era. It was borderline obscene. I don’t know how the man could possibly keep track of all the cars in the collection. Every one of them restored to flawless condition, too. They need to include a box of Kleenex on the tour, because the site of that many amazing cars in one spot is enough to make any grown man cry.

So yea, I’m pretty much qualified to be an official NASCAR pit crew member at this stage. Haven’t gotten any calls so far, but I’m ready if need be. Who knows, I may even change my own oil soon. I’ll be putting in some Valvoline NextGen in my ride either way!

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Mtn Dew Baja Blast is the second largest and fastest growing fountain beverage sold at Taco Bell.  It is the most requested flavor among the DEW Nation, and has generated more than 30,000 mentions on Twitter in the past three years.

Mtn Dew Baja Blast will be available in single serve 20 oz. bottles and 24 oz. cans, as well as 12-packs of 12 oz. cans.

On May 5, fans will also be able to download and play the “Baja or Bust” mobile gaming app.  Based upon the widely-played Motocross Elite app, “Baja or Bust” will be available for iOS and Android platforms and will enable players to enter for a chance to win exciting prizes, including adventure and beach vacations; and be able to enter codes, available under every cap of Mtn Dew Baja Blast, to unlock in-game upgrades and advantages.

Visit www.MountainDew.com/BajaBlast or Facebook.com/MountainDew for more information, and join the conversation at @mtn_dew #SummerOfBaja and @TacoBell #SummerOfBaja.

Mtn Dew Kickstart and Dale Earnhardt, Jr. recently helped racing fans kick start Las Vegas race weekend. Hundreds of fans gathered on the plaza outside Planet Hollywood Resort & Casino on the Las Vegas Strip on Wed., March 5 where they were surprised by a visit from Dale Jr. who pumped them up for the big race on Sunday where he’ll debut, for the first time ever, his Mtn Dew Kickstart paint scheme and firesuit.

As an added bonus, Dale Jr. personally invited fans to join him at the “Kickstart Your Night” party held at Koi Restaurant & Lounge. Inside the party fans mixed and mingled with Dale Jr. to rev up their Las Vegas race weekend experience.

Mtn Dew Kickstart recently launched two new refreshing flavors – Black Cherry and Limeade – to get DEW Nation ready for whatever the night will bring.

Dale Earnhardt Jr., who just received NASCAR’s Most Popular Driver Award for a record-breaking 11th consecutive year, recently teamed up with Mountain Dew and thrill-seeking YouTube star Devin Graham, aka Devin Super Tramp, to create a badass new video. Dubbed “Cardboard Rodeo,” the video was filmed at Dale Jr.’s Dirty Mo Acres in North Carolina, and is the next installation in the #DEWRoadTrip video series. Check out the video below, as well as behind the scenes footage. Trust me – you won’t want to miss Dale Jr. on a hot pink power wheel!

Earlier this year, Mountain Dew began working with Devin Super Tramp, who has over 1.2 million subscribers and over 230 million YouTube video views to date. He created the following videos as a result of his partnership with Mountain Dew and both have been viral sensations.