On Sunday, adidas held an exclusive unveiling of the D Rose 5 Boost and Crazylight Boost basketball shoes at the MGM Grand Garden Arena in Las Vegas.  Damian Lillard and Derrick Rose joined former NBA player and event emcee Greg Anthony to officially introduce adidas’ ground-breaking Boost technology to basketball. The industry-first innovation brings game-changing energy return, comfort and responsiveness to players when they need them most.

Following the unveil, media in attendance had the chance to test out the new kicks and hoop with adidas athletes including Joakim Noah, Jrue Holiday, Jeff Teague, Tim Hardaway Jr, Arron Afflalo and new adidas partner, rookie Marcus Smart.

BOOST provides you with more energy return than any other foam cushioning material in the running industry. Ever. To give your feet a BOOST go to www.adidas.com/boost.

Whether you hit the roads, tracks or trails, adidas BOOST cushioning technology delivers you the Energy Running solution that you’ve been waiting for. adidas knows that today’s runners are seeking more from their runs and more from their running shoes.

To answer the call, adidas developed BOOST foam cushioning which uses thousands of energy capsules that combine the benefits of comfort and responsiveness to provide you with a running experience unlike any other.