Dive bars are an American tradition, where long-lasting memories are created, where people-watching is imperative, and where the greatest stories and a come-as-you-are attitude live. Yesterday Seagram’s 7 Crown announced that they are raising a glass to dive bars everywhere by marking the first official National Dive Bar Day, fittingly taking place on July 7th, 2018 – in celebration of the quintessential Dive Bar drink, the 7&7.

To help save Dive Bars everywhere, Seagram’s 7 Crown is also supporting the National Trust for Historic Preservation, a nonprofit organization that protects America’s historic places, that represents our diverse cultural experiences. Seagram’s 7 Crown will donate $25,000 to the organization to support the recognition of historic Dive Bars across the U.S.

The 7&7

·1.5 oz. Seagram’s 7 Crown Blended Whiskey

· 5 oz. 7UP

·Slice of lime

Directions: Add Seagram’s 7 Crown Blended Whiskey and 7UP to a highball glass with ice. Stir well and garnish with lime slice.

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