Heineken debuted their latest test to inspire people in a “will you or won’t you” moment, with a challenge fit for the holiday season – Carol Karaoke.    People who thought they were enjoying an evening of karaoke with a small group of friends were suddenly surprised with a challenge to sing a holiday carol to an audience of thousands way beyond the karaoke room, the results of which are captured in a video.

Heineken invited unsuspecting New Yorkers for an evening of Carol Karaoke at Karaoke Boho in the NYC’s West Village– as long as they promised to sing one carol.   People were asked to choose a carol from “Jingle Bells,” “Deck the Halls” and “The 12 Days of Christmas,” and then in a surprise twist, were challenged to sing to thousands of strangers. Those who decided in a matter of seconds to keep singing were broadcasted in well-known public places, including a Jumbotron at an NBA game, on the TV of every NYC taxi for a week and on a famed Times Square billboard.

If you want to rock the mike and be a crowd pleaser at this year’s holiday party, Heineken’s Carol Karaoke survey found you may want to keep it classic – Americans list their favorite holiday tune to sing as “Jingle Bell Rock” (31%), followed by “Winter Wonderland” (20%). For those who want to flex their vocal cords, a little Mariah Carey will go a long way – the third most favorite song to sing is “All I Want for Christmas is You” (13%).

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